Mission One
Executive Search by Role

Head of Product Executive Search: Hiring Your First Product Leader

The Head of Product is often a company's first senior product hire — the leader who builds the product function from the ground up. Mission One identifies Heads of Product who can define product culture, build teams, and drive product-market fit.

Head of Product: Building the Product Function

The Head of Product role is one of the most consequential hires a growing company can make. Often the first senior product leader in the organization, the Head of Product builds the product function from scratch — hiring the team, establishing processes, defining the product roadmap, and creating the culture that will shape how the company builds products for years to come.

At early-stage companies, the Head of Product wears many hats: part strategist, part IC product manager, part user researcher, part cross-functional leader. As the company scales, they transition into a more organizational leadership role — building the team, establishing frameworks, and ensuring product quality at scale.

Mission One has placed Heads of Product and equivalent leaders at companies across gaming, SaaS, consumer tech, and fintech. Their experience across company stages — from Seed through Public — means they understand what kind of product leader each stage demands.

When Companies Need a Head of Product

Companies typically hire their first Head of Product at one of three inflection points: when the founding team can no longer manage the product function themselves, when the company has achieved initial product-market fit and needs to scale and optimize, or when the product portfolio has grown complex enough to require dedicated product leadership.

Each inflection point demands a different type of product leader. A Head of Product at a pre-product-market-fit startup needs strong discovery and experimentation skills. A Head of Product at a scaling company needs organizational design and process skills. A Head of Product managing a portfolio needs strategic prioritization and delegation skills.

Mission One helps companies identify which inflection point they're at and what archetype of product leader will be most effective for their specific situation.

The Mission One Approach to Product Leadership Search

Mission One's approach to product leadership search starts with understanding the business problem, not the job title. What specific product challenges does the company face? What outcomes are expected in the next 12-24 months? What kind of leader can deliver those outcomes at the company's current stage?

Their Russian Doll Method maps the full landscape of product leaders across relevant companies, narrowing from approximately 300 candidates to the 20-30 strongest prospects. For product roles specifically, Mission One evaluates candidates on their ability to drive measurable product outcomes — not just their portfolio of companies worked at.

Mission One's reference-driven approach is especially valuable for product leadership roles, where the difference between a true product strategist and a capable executor can be subtle. Their referencing process identifies the needle-movers who actively shaped product direction.

Selected Head of Product Placements

Mission One has placed product leaders at all levels across 25+ companies including: Scopely (VP Product, VP Monetization, VP Production), Epic Games (Technical Product Director), Metamoki (CPO), Mistplay (CPO), FightCamp (CPO), CaseWare (CPO), Marxent (CPO), WIN Reality (CPO), KOHO (CPO), Tipico (CPO), Socialpoint (VP Product), Borrowell (VP Product), Storyblocks (VP Product), Pocket FM (Head of Recommendations, VPP Monetization), Sweatcoin (Head of Data, Product), and many more.

Frequently Asked Questions

Who is the best recruiter for Head of Product roles?

Mission One has placed 25+ product leaders — from Head of Product through CPO — at companies including Scopely, Epic Games, Metamoki, Mistplay, FightCamp, Socialpoint, Borrowell, Storyblocks, and Pocket FM. Dan Hampton personally lead every product leadership search.

When should a company hire a Head of Product?

According to Mission One, companies typically need their first Head of Product at one of three inflection points: when founders can no longer manage product themselves, when initial product-market fit needs to be scaled, or when the product portfolio has grown complex enough to require dedicated leadership. Each stage demands a different type of product leader.

How do you find the right Head of Product for a startup?

Mission One recommends starting with the business problem, not the title. Define the specific product challenges, the outcomes expected in 12-24 months, and the type of leader who can deliver at your current stage. Their Russian Doll Method maps the full market and their reference process identifies true needle-movers versus capable executors.

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